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Carmel
This label was first launched in 1988 as an occasional de luxe wine, at a time when the ‘Rothschild’ label was the premier label of Carmel. Then it replaced the Rothschild series as the main label. Today in Israel, Private Collection wines represent the best premium wines in the mass market. The elegant, flange style bottle is very much associated with Private Collection. In Israel the label still shows portrait of Baron Edmond de Rothschild, the founder of Carmel & of the modern Israel wine industry, but the export label is in a royal blue color.
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